The secret to record sales & real wealth, Isn’t Learning How to Sell

It’s Knowing Why They Buy



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CRACK THE PERSONALITY CODE TO LEARN THE GAME-CHANGING REASONS WHY YOUR CUSTOMERS BUY

Discover What Triggers the YES and Tripwires the NO in the Sales Process

“Why your prospects buy” is infinitely more important than “how you sell.” Companies spend millions of dollars annually teaching their people how to sell instead of investing in the only question that ever matters to the bottom line: “WHY DO THEY BUY?” In this revolutionary book, that question is finally answered definitively.

Reserve your copy of “Why They Buy”
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WHY THEY BUY CAN HELP YOU INCREASE YOUR SALES BY UP TO 300%

Discover Some of the Benefits You Get from Why They Buy

Sales Secrets Uncovered

Learn four key secrets that hold you back from sales success– and solutions to get more YES’s without more NO’s!

Personality Reverse-Engineered

Discover hidden truths about your prospect, not yourself, with a 90-second typing method that turns traditional systems upside down.

Communication Improved

When you and your prospect use the same language, you quickly connect on a deeper level, so messages get through.

Bigger Sales Closed

Increase sales by up to 300% when you know the script to close all personality types, not just your own.

Buying Behavior Revealed

Know exactly what triggers close the sale and which tripwires lose the sale forever– so your income skyrockets!

Sale Cycles Shortened

Get faster results when you directly address your prospect’s most important concerns and leave the “blah blah blah” behind.

GET YOUR CUSTOM COPY OF WHY THEY BUY NOW

Get your copy of Why They Buy today, and we’ll let you choose the cover color you want. Match your B.A.N.K. code or even just pick a copy in your favorite shade. For a limited time, you can also get a special edition signed by Cheri Tree that comes with a commemorative book plate for display. You can even secure the full set!

Digital Edition

$1995+ Downloadable
  • Digital Download of Why They Buy [PDF]

Single Edition

$2995+10.45 S&H
  • One Copy Of “Why They Buy”
  • Your Choice Of Four Cover Themes

Single Limited Edition

$4995+10.45 S&H
  • Limited Edition Black Themed Book with Autographed Sticker
  • One set of BANK Cards ($100.00 Value)

Limited Edition Collection

$19995+ $25 S&H
  • All Five Uniquely Themed Colored Covers
  • Limited Edition Black Themed Book with Autographed Sticker
  • Five sets of BANK Cards ($500.00 Value)

Single Limited Edition

$4995+10.45 S&H
  • Limited Edition Book AutographedBy Author Cheri Tree
  • One set of BANK Cards ($100.00 Value)

Limited Edition Collection

$19995+ $25 S&H
  • All Five Uniquely Themed Colored Covers
  • One Limited Edition Book AutographedBy Author Cheri Tree
  • Five Sets of BANK Cards ($500 Value)
  • A TOTAL VALUE OF OVER $649.00!

Single Book

$2995+ $10.45 S&H
  • One Copy Of “Why They Buy”
  • Your Choice Of Four Cover Themes

Single Limited Edition

$4995+10.45 S&H
  • Limited Edition Book AutographedBy Author Cheri Tree
  • One set of BANK Cards ($100.00 Value)

Limited Edition Collection

$19995+ $25 S&H
  • All Five Uniquely Themed Colored Covers
  • One Limited Edition Book AutographedBy Author Cheri Tree
  • Five Sets of BANK Cards ($500 Value)
  • A TOTAL VALUE OF OVER $649.00!

Single Book

$2995+ $10.45 S&H
  • One Copy Of “Why They Buy”
  • Your Choice Of Four Cover Themes

Standard Edition

$2995+ $10.45 S&H
  • One Copy Of “Why They Buy”
  • Your Choice Of Four Cover Themes

The Collection

$19995+25.00 S&H
  • All Five Uniquely Themed Colored Covers
  • Limited Edition Black Themed Book with Autographed Sticker
  • Five sets of BANK Cards ($500.00 Value)

Limited Edition

$4995+ $10.45 S&H
  • Limited Edition Black Themed Book with Autographed Sticker
  • One set of BANK Cards ($100.00 Value)

ABOUT THE AUTHOR CHERI TREE

Cheri Tree is a best-selling author, professional keynote speaker, executive business coach, world-renowned sales trainer, and entrepreneur. She is the Founder and CEO of BANKCODE, with clients in more than 40 countries worldwide. Cheri has spoken to hundreds of thousands of entrepreneurs and sales professionals globally. She has been featured in numerous international publications and shared the stage with icons such as Tony Robbins, Robert Kiyosaki, Suze Orman, Les Brown, and Sir Richard Branson. Cheri has also lectured at Harvard University and UC Berkeley, and she is considered the number one personality sales trainer in the world. She lives in Laguna Beach, California.

Media Kit
Schedule Cheri To Speak
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WHAT PEOPLE ARE SAYING ABOUT WHY THEY BUY

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The BANKcode personality selling system that Cheri Tree has created is powerful & profitable. Learning the BANK system has already generated excellent sales results for me, for example increasing the deal size of one recent deal by $1 Million and reducing the sales cycle by 9 months. If you want more sales and profits in your business then look no further. BANK is a proven step by step system that is easy to learn and implement. In addition, Cheri Tree is a dynamic and powerful speaker and trainer. Her passion shines through and is inspiring. I highly recommend both the BANK selling system, the BANK training programs, live and online, and also highly recommend Cheri Tree as a speaker and trainer.

Brett Yeager, Trainer

Cheri is an amazing and dynamic speaker and educator in the areas of relationship building and increasing sales velocity. I have attended multiple educational and mentoring sessions given by Cheri and have learned new information every single time. As a partner with her BANKCODE company, I’m looking forward to her continued expertise, guidance and leadership to further build by own business sales and relationships. I highly recommend seeking her expertise and attend her BANKCODE courses to build more business relationships and increase your sales velocity. Take it to the BANK!

Kathleen Edinger, TeaScapes

Cheri not only has a proven system that works simply and simply a beautiful work, but she’s a real gem at heart. Her sharing and generosity in empowering me and many others was practical, workable and real. BANK training will benefit everyone regardless if it’s for profit or relationships. Highly recommended for you to sign up a program. Thank you Cheri.

Chong Tong Goh, Trainer

“Christian worked with Cheri but at different companies Working with Cheri has opened my eyes to a unique way of analyzing, modeling, and teaching communication. Her BANKcode system has significantly changed how our company engages with the marketplace and how we serve our clients.”

Christian Höferle, The Culture Mastery

“BANK’s revolutionary methodology has transformed the way I communicate with people, not only in my professionally business but also my personal relationship with all my loved ones. Cheri’s positive energy is contagious! Thank you, Cheri, for putting your heart and soul into this mission of transforming lives… I’m in!!!”

Jacklyn Ker, JKer Pte Ltd

Over 50,000+ Codes Cracked and Counting

B.A.N.K.–Blueprint, Action, Knowledge, Nurturing, Knowledge– cracks the personality code of your prospect. Most salespeople sell based on what would appeal to their own personality code without taking into consideration the personality of their prospect. That’s precisely why 66% of customers are consistently turned off by sales presentations. When you decipher your prospect’s personality code and let it guide your sale, you are far more likely to get the YES!

Crack your code!

WHATS YOUR CODE?

BLUEPRINT 23%
ACTION 27%
NURTURING 35%
KNOWLEDGE 15%

PHONE

(702) 342-0742

EMAIL

support@bankcode.com

CLAIM MY COPY OF WHY THEY BUY NOW

Secure a Special-Edition Print of Why They Buy Before They Sell Out. You need to know why they buy to close more sales faster. Reveal the secrets, the science, the system, and the solution with your copy of Why They Buy today.

BUY NOW