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CRACK THE PERSONALITY CODE TO LEARN THE GAME-CHANGING REASONS WHY YOUR CUSTOMERS BUY

Discover What Triggers the YES and Tripwires the NO in the Sales Process

“Why your prospects buy” is infinitely more important than “how you sell.” Companies spend millions of dollars annually teaching their people how to sell instead of investing in the only question that ever matters to the bottom line: “WHY DO THEY BUY?” In this revolutionary book, that question is finally answered definitively.

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