Limited Edition

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Limited Edition

$49.95

Rated 4.80 out of 5 based on 15 customer ratings
(15 customer reviews)

CRACK THE PERSONALITY CODE TO LEARN THE GAME-CHANGING REASONS WHY YOUR CUSTOMERS BUY

Discover What Triggers the YES and Tripwires the NO in the Sales Process

“Why your prospects buy” is infinitely more important than “how you sell.” Companies spend millions of dollars annually teaching their people how to sell instead of investing in the only question that ever matters to the bottom line: “WHY DO THEY BUY?” In this revolutionary book, that question is finally answered definitively.


Packages Includes:

  • One set of BANK Cards ($100.00 Value)
  • Limited Edition Book Autographed By Author Cheri Tree

SKU: 000-000-05 Category:

Description

Features of Why They Buy include:

Sales Secrets Uncovered

Learn four key secrets that hold you back from sales success– and solutions to get more YES’s without more NO’s!

Communication Improved

When you and your prospect use the same language, you quickly connect on a deeper level, so messages get through.

Bigger Sales Closed

Increase sales by up to 300% when you know the script to close all personality types, not just your own.

Buying Behavior Revealed

Know exactly what triggers close the sale and which tripwires lose the sale forever– so your income skyrockets!

Sale Cycles Shortened

Get faster results when you directly address your prospect’s most important concerns and leave the “blah blah blah” behind.

Personality Reverse-Engineered

Discover hidden truths about your prospect, not yourself, with a 90-second typing method that turns traditional systems upside down.


Don’t miss your chance to get an extra deck of personality cards and start cracking codes today. LIMITED TIME OFFER! Act fast while supplies last.

$100.00 $20.00Add to cart

Additional information

Select Cover Color

Black

15 reviews for Limited Edition

  1. Rated 5 out of 5

    Dan Scott

    Tyler Tichelaar:

    In Why They Buy: Cracking the Personality Code to Achieve Record Sales and Real Wealth, entrepreneur Cheri Tree reveals her game-changing system that will help any salesperson connect with his or her prospects in a way that will seal the deal and create win-win situations for everyone.

    Being in sales is one of the toughest jobs out there, but the truth is that we are all in sales. If we’re not trying to sell a product to our customers, we’re trying to sell our kids on eating their vegetables or our employer on giving us a raise. Every day, we are faced with situations where we need to “sell” (promote our agenda or viewpoint), and we can achieve more success in all these sales situations when we learn the personality code of the person we’re trying to sell to. How do we do that? By using Cheri Tree’s B.A.N.K. system that she outlines in simple and practical detail in this book.

    Rest assured, B.A.N.K. is not a system to manipulate people into buying something they don’t want. It’s a system to help you learn how to connect with people using the language they want to hear. As Cheri points out in the book, 66 percent of customers are turned off by presentations given by salespeople. That’s because the salesperson is not speaking in a language the customer wants to hear or really understands. As Cheri reveals, people have different personalities, so if you want to sell to someone, you have to understand that person’s personality type. B.A.N.K. is an acronym for the four personality types, and since there’s four of them, if you don’t know the person’s personality type, you only have a 1 in 4 chance of making the right sales pitch.

    However, as research indicates, 82 percent of people want to buy from their matching personality type. That means that if the salesperson doesn’t match their personality type, the salesperson will likely lose the sale. B.A.N.K. helps the salesperson identity the customer’s personality type in less than ninety seconds so he or she can morph the customer’s type and then have an excellent chance of closing the sale!

    To explain all four of the personality types here would be to give away too much information—better you read about them in the book. In fact, you can take a quiz to determine your own personality type. I will just say that Cheri walks readers step-by-step through the mindset behind why B.A.N.K. works better than any other sales program. Then she goes into detail in her description of each of the four personality types so you will understand the types’ likes, dislikes, and idiosyncrasies and can tailor your sales presentation and all communications accordingly. Once you do this, your prospects will be more receptive to your message and you’ll improve your sales and relationships.

    Yes, B.A.N.K. really works! In fact, Cheri is living proof of it. She is very honest throughout the book about the struggles she went through in sales before she discovered this system. She states:

    “I started off at the bottom…the very bottom! My dream of being a successful entrepreneur got crushed when I realized that I sucked at sales. I was so terrible that during my entire first year in sales as a commission-only financial advisor, I only earned $700! I was the worst salesperson on the team!”

    Cheri goes on to describe how she spent years trying to figure out what she was doing wrong until she discovered the B.A.N.K. system. Then, she tells us, “Using the B.A.N.K. code, I took my income in a single year from $72,000 to over $500,000—a 695 percent increase. Within three years, my annual income surpassed one million dollars—and the rest, they say, is history.”

    But there’s a lot more to B.A.N.K. than just sales and making money. Not that money isn’t important—money, as Cheri points out, does bring happiness because it makes life easier for people; it allows them to fulfill their dreams, have security, and take care of their loved ones. But more importantly, B.A.N.K. can help us improve our relationships with everyone from our loved ones to our customers and strangers. Cheri states:

    “You want to know what Cheri Tree is really about? I’m about changing lives. I don’t care at all about the money, but I know that helping you make more money can change your life. Money can help you achieve your real dreams. Sure, people have told me, ‘Money doesn’t buy you happiness.’ But when they say that, I usually reply, ‘Well, I recommend you try making at least a million dollars in one year and then reevaluate that saying!’ That’s another silly myth, right? Money definitely can buy you a lot of happiness, but money isn’t everything.”

    Most of Why They Buy is dedicated to the power of B.A.N.K. to help people in sales, but Cheri also offers examples of how learning each other’s B.A.N.K. codes has helped family members learn to communicate better; it’s even helped people connect with people who are suicidal to save their lives. It could actually bring world peace as world leaders learn how to communicate with each other using this system. That world peace dream isn’t even all that far-fetched considering that Cheri Tree has already introduced B.A.N.K. to thousands of people and it’s made its way into more than forty countries. With that kind of success record—and growing—I can guarantee it’s a system worth looking into.

    I rarely get as excited about reading a book as I did while reading Why They Buy. It’s made me better understand myself—I’m a K with B as my second personality code. It’s made me also understand better some of my loved ones whom I have difficulty communicating with. It’s a practical, easy-to-use system that can definitely make a difference in your sales and your life. Try it out. You have nothing to lose and everything to gain.

  2. Rated 5 out of 5

    Dan Scott

    Stephanie Bonte-Lebair:

    This book is a game changer for anyone looking to improve their communication and sales ability. Cheri gives a step-by-step process for how to communicate, negotiate and close more sales based on the value system of the person in front of you. Instead of delivering the same script over and over until you get a yes, this book shows you how to change the script in seconds and speak the language of your prospect. You learn how to be more authentic and help people understand who you are and what you do at a completely different level. There isn’t a single book out there that helps connect personality and values directly to the buying decision. Cheri has created a powerful and revolutionary methodology that is going to change the world one conversation at a time.

  3. Rated 5 out of 5

    Dan Scott

    Kim Breton-Cobb:

    Reading Cheri Tree’s book is almost as good as hearing her Speak! Cheri Tree just continues to amaze… I thoroughly enjoyed learning so much from Cheri from just being in the audience when I have had the privilege to hear her speak at seminars I have attended– seminars where she was a co-speaker with people like Les Brown and Robert Kiyosaki, Toni Robbins and Barbara Corcoran (just for those that have never had the chance to hear Cheri Tree speak, this is the caliber of speakers she shares the stage with) Cheri is an EXCELLENT speaker — and I am just as pleased to say she is also an EXCELLENT writer!

    “Why They Buy” is one of those rare books that comes along and is just full of “Ah Ha’moments…. Just when you THOUGHT you may have known EVERYTHING about “Personality Assessments” (like DISC or MBTI or whatever FB Quiz popped up on your feed- LOL), or if you’ve never even thought much about other peoples personalities or how not recognizing those differences could be negatively impacting both your Business & Sales (clients/co-worker/employees) or even your close relationships (Spouse/Family/Friends) — it doesn’t matter which side you fall on (know “everything”/know almost nothing about personality testing )– you NEED TO BUY (and READ!) this BOOK!

    I’ll end with this quote by Zig Ziglar: “If people LIKE you they will LISTEN to you.. but, if they TRUST YOU they will do BUSINESS with you.”

    “Why They Buy” is that little “missing piece of the puzzle” (that many of us didn’t even know was missing!) that is the “bridge” from just being “Liked” to being “Trusted” (and NO — not by some sales “trickery”, but, by just better understanding of your clients needs), and, seeing how we need to be TRUSTED to be successful in ANY type of business, I think any tool (like this book) that helps us build & understand what effects our “Know, Like Trust” factor is worth our attention.

  4. Rated 5 out of 5

    Dan Scott

    Shelly Pereira:

    The #1 sales and communication book that will help all salespeople, business owners and entrepreneurs is Why They Buy. Understanding what your customers and prospects value and how they make buying decisions is invaluable. The book is based on the B.A.N.K. system, which is a revolutionary sales training system and a missing link in the sales process. Why They Buy will teach you how to crack your prospect’s personality code in under 90 seconds, connect on a deeper level with your prospects, deliver a more impactful sales presentation, accelerate customer acquisition and decrease sales cycles. I use the B.A.N.K. principles on a daily basis and have had extraordinary results. B.A.N.K. provides a simple step-by-step approach, an easier and faster way to understand and serve the needs of your customers and is scientifically proven to improve communication and close more sales.

    Cheri Tree has proven she has the ability to take the reader on a journey, teaching new concepts while telling great stories to connect the learning. It is like she is right there with you.

    I highly recommend Why They Buy.

  5. Rated 4 out of 5

    Dan Scott

    Easy read, comprehensive view about people’s motivation based on their personality:

    I love this book for 2 reasons:

    1. The look and feel of it. The book is on white glossy paper with big font and colors on each page. It makes reading easy for someone who are 50+ years old.

    2. The content. I always love to learn about myself and understand why my thinking is different from my siblings, my spouse, or my children. This book gives me that picture and understanding. If you want to improve your relationship with love ones, read this book. Reach out to BANKCODE trainers and find a way to get a deeper understanding and practice it. Pretty soon, you will develop a compassionate heart for people who are not like you, and you will know what to say to them so that you feel heard and understood.

  6. Rated 5 out of 5

    Dan Scott

    One of the most important business books of 2017:

    Why They Buy is a Simple yet powerful book about a new way to discover a customer’s personality type,and how to speak and communicate to each person in a customized and optimal way. This is a great book for anyone that wants to increase their sales and communication skills.Very well written, The book is about BANK, a Personality Type system, based on 4 personalty types, Blueprint, Action, Nurturer and Knowledge. BANK is an acronym from the first initial of each personality type. The book has great ideas and great examples. But I think what is most important about this book is that it is both a scientifically proven system, but also that it is eminently practical and useful for sales and business. Most other Personality Systems are too complex to use in the fast moving business or sales world. BANK was designed for sales and business situations.The hardcover edition is also beautifully printed. I love books and this book looks and feels wonderful.

  7. Rated 4 out of 5

    Dan Scott

    This book is a great read. I can’t believe I have been brainwashed …:

    PARADIGM SHIFT! I was blown away by WHY THEY BUY. This book is a great read. I can’t believe I have been brainwashed to believe I have to get more NO’s to get more Yes’s. BANK is seriously a paradigm shift. It is the Holy Grail of sales. BANK not only supports the sales side but also will help with your relationships. Can you imagine understanding the way your husband, wife or child sees the world in less then 90 seconds and then adjusting to how they communicate, so powerful. Even more interesting was the validated white paper from San Francisco State University proving this system can predict buying behavior. This is a must read for everyone.

  8. Rated 5 out of 5

    Dan Scott

    Fernando Espinosa:

    Effective communications will make you free.

    WHY THEY BUY is a life-changing book. Communications is the basis of all human interaction and understanding how to communicate better with yourself and with every other person you interact with in any form is a daily chore. Cheri gives the secret to how to interact with other people in every aspect and be effective and efficient in doing so. This technology and methodology have changed the way I do business and has opened doors I never thought possible. It is a must-read, but most importantly use the principles to grow your business, your wealth, and your life.

  9. Rated 5 out of 5

    Dan Scott

    Robin E:

    This book will change the way people communicate for decades!!

    Why They Buy is a must read for everyone in business. Cheri Tree has done what no one else did for many years and cracked the code to increased sales, improved client relationships and truly valuing the way your client and prospect wants to learn about your product and service. I predict this book will change the way people communicate for decades to come. Highly recommend you not only read the book but immerse yourself in the training.

  10. Rated 5 out of 5

    Dan Scott

    By far the best business, sales and communication book I’ve ever read:

    This book is my new bible in business and at home! By far the best business, sales and communication book I’ve ever read. And I read 4 books a month! BANK changed my business. I applied immediately what I learned and increased my sales by $35.000 in one email campaign. I use BANK every day, it increased my sales more than 300% and I have in general better relationships that fulfill my life purpose. This book is a must read for every person! Cheri Tree writes in a very funny and effective easy way to read! This book is going to change your life, as long as you read it and apply it.

  11. Rated 4 out of 5

    Dan Scott

    Like and Trust Factor:

    20 years in sales- Certified facilitator for SPIN Selling- I’ve been around the block once or 10 times. In an ever-changing and dynamic world marketplace, consumers are more educated, more informed and have access to more information AND CHOICES than ever before. What worked last year is no longer the formula for capturing and closing buyers. The only secret left is in this book– KNOWING YOUR BUYER and speaking relevantly to WHO they are, what important to them and figuring out not just what they buy but WHY they buy. The only thing that’s ever “really” worked in sales is building relationships… Why They Buy gives you the code to really connecting and forging authentic relationships with your prospect so they become a customer or client much more quickly by building that know, like and trust factor. I found the book incredibly helpful with real, tangible scripts, traits that are specific to each personality type and insight into WHY it’s important to know these things. I love the fact that Cheri speaks from the “been there done that” perspective. She’s been in the trenches and she’s ridden the silver lined cloud of success– this book was incredibly helpful to me to connect some dots that had previously been missing. Easy to read, practical and based in real science. I can’t speak highly enough. If you’re ready to close more sales, and make a few new friends in the process- this book is a must have!

  12. Rated 5 out of 5

    Dan Scott

    She makes her system so easy to understand and follow in this book:

    This book helped me with communication in all areas of my life, not just sales! I saw the author Cheri Tree speak and train. She is real, articulates and inspiring. She makes her system so easy to understand and follow in this book and…. She’s one of the best teachers I have learned from in the area of communication while keeping the other persons values in mind. This book not only helped my business but also it helped in successful communication with, my husband, my grandkids and everyone around me. If you interact with people in any and every walk of life, “Why They Buy” is a must!

  13. Rated 5 out of 5

    Dan Scott

    Jory H. Fisher:

    Prepare to be amazed!

    I love this book! It’s fair to say Cheri has a way with words. Whatever YOUR personality type, Cheri speaks your language. You’ll feel as if she’s having a conversation with YOU. You’ll come away with keen insight into why you may be struggling with sales–all kinds of sales–and you’ll learn how to communicate more effectively with prospects, friends, family members, board members, staff members, constituents, congregations… everyone!

    Cheri is a highly gifted woman full of purpose, passion, and grit. That winning combination is helping her make a huge, meaningful difference in the world. Read her book. Catch the vision. Take action. And prepare to be amazed.

  14. Rated 5 out of 5

    Dan Scott

    Dr. Eric Goodman:

    A must read that will radically improve your life- perfect blend of theory and practical application – paradigm shifting!

    Having read many books on influence, communication and sales over several decades this book tops them all! The book is a great blend of theory and practical application so you can apply what you read right away. The approach is so simple it is genius. While most books on influence and sales focus on techniques and tactics to convince others or close the sale, this book takes a radically different and refreshing approach. Based on personality science, Cheri Tree’s paradigm shifting book focuses on the question that really matters and that most people have ignored, namely “why people buy”? This is mandatory reading for anyone who interacts with others and wants to improve their success in life…now I recognize that captures just about everyone and that was my intent. No matter where you are in life, you are always selling. Let me explain, if you want a relationship you have to convince someone you have something to offer, if you’re an employee and you want a raise or a promotion you have to convince your boss that you add enough value to deserve it, if you’re in business you have to convince people that your product or service is worthwhile, if you’re a parent and you want to get your kids to do something you have to sell it! You get the idea…it is all about influence and the thing most people overlook is that we typically communicate with others through our “preferred approach”…which may not be the approach that fits another person or more importantly motivates them.

    Having used and even taught several of the different personality assessment tools over the years, this is one of the few systems that goes beyond helping you characterize and understand yourself to not only understand others, but also is so simple you can actually apply it quickly and easily to enhance your interactions.

    This book offers a fresh look at the science, the secrets and the system that helps unlock how people make decisions. If you are looking for a book that will help you take your interpersonal communication skills to the next level so you can connect and build deeper, more meaningful relationships in a fraction of the time and take your sales beyond what you’ve ever imagined this is a must read.

  15. Rated 5 out of 5

    Dan Scott

    Aviva Publishing (2017)
    ISBN: 978-1-944335-68-7

    New Book Reveals World’s Greatest Sales Secret
    In Why They Buy: Cracking the Personality Code to Achieve Record Sales and Real Wealth, entrepreneur Cheri Tree reveals her game-changing system that will help any salesperson connect with his or her prospects in a way that will seal the deal and create win-win situations for everyone.
    Being in sales is one of the toughest jobs out there, but the truth is that we are all in sales. If we’re not trying to sell a product to our customers, we’re trying to sell our kids on eating their vegetables or our employer on giving us a raise. Every day, we are faced with situations where we need to “sell” (promote our agenda or viewpoint), and we can achieve more success in all these sales situations when we learn the personality code of the person we’re trying to sell to. How do we do that? By using Cheri Tree’s B.A.N.K. system that she outlines in simple and practical detail in this book.
    Rest assured, B.A.N.K. is not a system to manipulate people into buying something they don’t want. It’s a system to help you learn how to connect with people using the language they want to hear. As Cheri points out in the book, 66 percent of customers are turned off by presentations given by salespeople. That’s because the salesperson is not speaking in a language the customer wants to hear or really understands. As Cheri reveals, people have different personalities, so if you want to sell to someone, you have to understand that person’s personality type. B.A.N.K. is an acronym for the four personality types, and since there’s four of them, if you don’t know the person’s personality type, you only have a 1 in 4 chance of making the right sales pitch. However, as research indicates, 82 percent of people want to buy from their matching personality type. That means that if the salesperson doesn’t match their personality type, the salesperson will likely lose the sale. B.A.N.K. helps the salesperson identity the customer’s personality type in less than ninety seconds so he or she can morph the customer’s type and then have an excellent chance of closing the sale!
    To explain all four of the personality types here would be to give away too much information—better you read about them in the book. In fact, you can take a quiz to determine your own personality type. I will just say that Cheri walks readers step-by-step through the mindset behind why B.A.N.K. works better than any other sales program. Then she goes into detail in her description of each of the four personality types so you will understand the types’ likes, dislikes, and idiosyncrasies and can tailor your sales presentation and all communications accordingly. Once you do this, your prospects will be more receptive to your message and you’ll improve your sales and relationships.
    Yes, B.A.N.K. really works! In fact, Cheri is living proof of it. She is very honest throughout the book about the struggles she went through in sales before she discovered this system. She states:
    “I started off at the bottom…the very bottom! My dream of being a successful entrepreneur got crushed when I realized that I sucked at sales. I was so terrible that during my entire first year in sales as a commission-only financial advisor, I only earned $700! I was the worst salesperson on the team!”
    Cheri goes on to describe how she spent years trying to figure out what she was doing wrong until she discovered the B.A.N.K. system. Then, she tells us, “Using the B.A.N.K. code, I took my income in a single year from $72,000 to over $500,000—a 695 percent increase. Within three years, my annual income surpassed one million dollars—and the rest, they say, is history.”
    But there’s a lot more to B.A.N.K. than just sales and making money. Not that money isn’t important—money, as Cheri points out, does bring happiness because it makes life easier for people; it allows them to fulfill their dreams, have security, and take care of their loved ones. But more importantly, B.A.N.K. can help us improve our relationships with everyone from our loved ones to our customers and strangers. Cheri states:
    “You want to know what Cheri Tree is really about? I’m about changing lives. I don’t care at all about the money, but I know that helping you make more money can change your life. Money can help you achieve your real dreams. Sure, people have told me, ‘Money doesn’t buy you happiness.’ But when they say that, I usually reply, ‘Well, I recommend you try making at least a million dollars in one year and then reevaluate that saying!’ That’s another silly myth, right? Money definitely can buy you a lot of happiness, but money isn’t everything.”
    Most of Why They Buy is dedicated to the power of B.A.N.K. to help people in sales, but Cheri also offers examples of how learning each other’s B.A.N.K. codes has helped family members learn to communicate better; it’s even helped people connect with people who are suicidal to save their lives. It could actually bring world peace as world leaders learn how to communicate with each other using this system. That world peace dream isn’t even all that far-fetched considering that Cheri Tree has already introduced B.A.N.K. to thousands of people and it’s made its way into more than forty countries. With that kind of success record—and growing—I can guarantee it’s a system worth looking into.
    I rarely get as excited about reading a book as I did while reading Why They Buy. It’s made me better understand myself—I’m a K with B as my second personality code. It’s made me also understand better some of my loved ones whom I have difficulty communicating with. It’s a practical, easy-to-use system that can definitely make a difference in your sales and your life. Try it out. You have nothing to lose and everything to gain.

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