Limited Edition

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Limited Edition

$49.95

(15 customer reviews)

CRACK THE PERSONALITY CODE TO LEARN THE GAME-CHANGING REASONS WHY YOUR CUSTOMERS BUY

Discover What Triggers the YES and Tripwires the NO in the Sales Process

“Why your prospects buy” is infinitely more important than “how you sell.” Companies spend millions of dollars annually teaching their people how to sell instead of investing in the only question that ever matters to the bottom line: “WHY DO THEY BUY?” In this revolutionary book, that question is finally answered definitively.


Packages Includes:

  • One set of BANK Cards ($100.00 Value)
  • Limited Edition Book Autographed By Author Cheri Tree

SKU: 000-000-05 Category:

Description

Features of Why They Buy include:

Sales Secrets Uncovered

Learn four key secrets that hold you back from sales success– and solutions to get more YES’s without more NO’s!

Communication Improved

When you and your prospect use the same language, you quickly connect on a deeper level, so messages get through.

Bigger Sales Closed

Increase sales by up to 300% when you know the script to close all personality types, not just your own.

Buying Behavior Revealed

Know exactly what triggers close the sale and which tripwires lose the sale forever– so your income skyrockets!

Sale Cycles Shortened

Get faster results when you directly address your prospect’s most important concerns and leave the “blah blah blah” behind.

Personality Reverse-Engineered

Discover hidden truths about your prospect, not yourself, with a 90-second typing method that turns traditional systems upside down.


Don’t miss your chance to get an extra deck of personality cards and start cracking codes today. LIMITED TIME OFFER! Act fast while supplies last.

$20.00Add to cart

Additional information

Select Cover Color

Black

15 reviews for Limited Edition

  1. Dan Scott

    Tyler Tichelaar:

    In Why They Buy: Cracking the Personality Code to Achieve Record Sales and Real Wealth, entrepreneur Cheri Tree reveals her game-changing system that will help any salesperson connect with his or her prospects in a way that will seal the deal and create win-win situations for everyone.

    Being in sales is one of the toughest jobs out there, but the truth is that we are all in sales. If we’re not trying to sell a product to our customers, we’re trying to sell our kids on eating their vegetables or our employer on giving us a raise. Every day, we are faced with situations where we need to “sell” (promote our agenda or viewpoint), and we can achieve more success in all these sales situations when we learn the personality code of the person we’re trying to sell to. How do we do that? By using Cheri Tree’s B.A.N.K. system that she outlines in simple and practical detail in this book.

    Rest assured, B.A.N.K. is not a system to manipulate people into buying something they don’t want. It’s a system to help you learn how to connect with people using the language they want to hear. As Cheri points out in the book, 66 percent of customers are turned off by presentations given by salespeople. That’s because the salesperson is not speaking in a language the customer wants to hear or really understands. As Cheri reveals, people have different personalities, so if you want to sell to someone, you have to understand that person’s personality type. B.A.N.K. is an acronym for the four personality types, and since there’s four of them, if you don’t know the person’s personality type, you only have a 1 in 4 chance of making the right sales pitch.

    However, as research indicates, 82 percent of people want to buy from their matching personality type. That means that if the salesperson doesn’t match their personality type, the salesperson will likely lose the sale. B.A.N.K. helps the salesperson identity the customer’s personality type in less than ninety seconds so he or she can morph the customer’s type and then have an excellent chance of closing the sale!

    To explain all four of the personality types here would be to give away too much information—better you read about them in the book. In fact, you can take a quiz to determine your own personality type. I will just say that Cheri walks readers step-by-step through the mindset behind why B.A.N.K. works better than any other sales program. Then she goes into detail in her description of each of the four personality types so you will understand the types’ likes, dislikes, and idiosyncrasies and can tailor your sales presentation and all communications accordingly. Once you do this, your prospects will be more receptive to your message and you’ll improve your sales and relationships.

    Yes, B.A.N.K. really works! In fact, Cheri is living proof of it. She is very honest throughout the book about the struggles she went through in sales before she discovered this system. She states:

    “I started off at the bottom…the very bottom! My dream of being a successful entrepreneur got crushed when I realized that I sucked at sales. I was so terrible that during my entire first year in sales as a commission-only financial advisor, I only earned $700! I was the worst salesperson on the team!”

    Cheri goes on to describe how she spent years trying to figure out what she was doing wrong until she discovered the B.A.N.K. system. Then, she tells us, “Using the B.A.N.K. code, I took my income in a single year from $72,000 to over $500,000—a 695 percent increase. Within three years, my annual income surpassed one million dollars—and the rest, they say, is history.”

    But there’s a lot more to B.A.N.K. than just sales and making money. Not that money isn’t important—money, as Cheri points out, does bring happiness because it makes life easier for people; it allows them to fulfill their dreams, have security, and take care of their loved ones. But more importantly, B.A.N.K. can help us improve our relationships with everyone from our loved ones to our customers and strangers. Cheri states:

    “You want to know what Cheri Tree is really about? I’m about changing lives. I don’t care at all about the money, but I know that helping you make more money can change your life. Money can help you achieve your real dreams. Sure, people have told me, ‘Money doesn’t buy you happiness.’ But when they say that, I usually reply, ‘Well, I recommend you try making at least a million dollars in one year and then reevaluate that saying!’ That’s another silly myth, right? Money definitely can buy you a lot of happiness, but money isn’t everything.”

    Most of Why They Buy is dedicated to the power of B.A.N.K. to help people in sales, but Cheri also offers examples of how learning each other’s B.A.N.K. codes has helped family members learn to communicate better; it’s even helped people connect with people who are suicidal to save their lives. It could actually bring world peace as world leaders learn how to communicate with each other using this system. That world peace dream isn’t even all that far-fetched considering that Cheri Tree has already introduced B.A.N.K. to thousands of people and it’s made its way into more than forty countries. With that kind of success record—and growing—I can guarantee it’s a system worth looking into.

    I rarely get as excited about reading a book as I did while reading Why They Buy. It’s made me better understand myself—I’m a K with B as my second personality code. It’s made me also understand better some of my loved ones whom I have difficulty communicating with. It’s a practical, easy-to-use system that can definitely make a difference in your sales and your life. Try it out. You have nothing to lose and everything to gain.

  2. Dan Scott

    Stephanie Bonte-Lebair:

    This book is a game changer for anyone looking to improve their communication and sales ability. Cheri gives a step-by-step process for how to communicate, negotiate and close more sales based on the value system of the person in front of you. Instead of delivering the same script over and over until you get a yes, this book shows you how to change the script in seconds and speak the language of your prospect. You learn how to be more authentic and help people understand who you are and what you do at a completely different level. There isn’t a single book out there that helps connect personality and values directly to the buying decision. Cheri has created a powerful and revolutionary methodology that is going to change the world one conversation at a time.

  3. Dan Scott

    Kim Breton-Cobb:

    Reading Cheri Tree’s book is almost as good as hearing her Speak! Cheri Tree just continues to amaze… I thoroughly enjoyed learning so much from Cheri from just being in the audience when I have had the privilege to hear her speak at seminars I have attended– seminars where she was a co-speaker with people like Les Brown and Robert Kiyosaki, Toni Robbins and Barbara Corcoran (just for those that have never had the chance to hear Cheri Tree speak, this is the caliber of speakers she shares the stage with) Cheri is an EXCELLENT speaker — and I am just as pleased to say she is also an EXCELLENT writer!

    “Why They Buy” is one of those rare books that comes along and is just full of “Ah Ha’moments…. Just when you THOUGHT you may have known EVERYTHING about “Personality Assessments” (like DISC or MBTI or whatever FB Quiz popped up on your feed- LOL), or if you’ve never even thought much about other peoples personalities or how not recognizing those differences could be negatively impacting both your Business & Sales (clients/co-worker/employees) or even your close relationships (Spouse/Family/Friends) — it doesn’t matter which side you fall on (know “everything”/know almost nothing about personality testing )– you NEED TO BUY (and READ!) this BOOK!

    I’ll end with this quote by Zig Ziglar: “If people LIKE you they will LISTEN to you.. but, if they TRUST YOU they will do BUSINESS with you.”

    “Why They Buy” is that little “missing piece of the puzzle” (that many of us didn’t even know was missing!) that is the “bridge” from just being “Liked” to being “Trusted” (and NO — not by some sales “trickery”, but, by just better understanding of your clients needs), and, seeing how we need to be TRUSTED to be successful in ANY type of business, I think any tool (like this book) that helps us build & understand what effects our “Know, Like Trust” factor is worth our attention.

  4. Dan Scott

    Shelly Pereira:

    The #1 sales and communication book that will help all salespeople, business owners and entrepreneurs is Why They Buy. Understanding what your customers and prospects value and how they make buying decisions is invaluable. The book is based on the B.A.N.K. system, which is a revolutionary sales training system and a missing link in the sales process. Why They Buy will teach you how to crack your prospect’s personality code in under 90 seconds, connect on a deeper level with your prospects, deliver a more impactful sales presentation, accelerate customer acquisition and decrease sales cycles. I use the B.A.N.