Standard Edition

Home/Uncategorized/Standard Edition

Standard Edition


(9 customer reviews)


Discover What Triggers the YES and Tripwires the NO in the Sales Process

“Why your prospects buy” is infinitely more important than “how you sell.” Companies spend millions of dollars annually teaching their people how to sell instead of investing in the only question that ever matters to the bottom line: “WHY DO THEY BUY?” In this revolutionary book, that question is finally answered definitively.

Choose from four unique cover theme colors!

  • Blue (Blueprint)
  • Red (Action)
  • Yellow (Nurturing)
  • Green (Knowledge)

Packages Includes:

  • One Of Four Uniquely Colored Cover Themed Book
SKU: 000-000-00 Category:


Features of Why They Buy include:

Sales Secrets Uncovered

Learn four key secrets that hold you back from sales success– and solutions to get more YES’s without more NO’s!

Communication Improved

When you and your prospect use the same language, you quickly connect on a deeper level, so messages get through.

Bigger Sales Closed

Increase sales by up to 300% when you know the script to close all personality types, not just your own.

Buying Behavior Revealed

Know exactly what triggers close the sale and which tripwires lose the sale forever– so your income skyrockets!

Sale Cycles Shortened

Get faster results when you directly address your prospect’s most important concerns and leave the “blah blah blah” behind.

Personality Reverse-Engineered

Discover hidden truths about your prospect, not yourself, with a 90-second typing method that turns traditional systems upside down.

Don’t miss your chance to get a deck of personality cards and start cracking codes today. LIMITED TIME OFFER! Act fast while supplies last.

$100.00 $20.00Add to cart

Additional information

Select Cover Color

Blue, Red, Yellow, Green

9 reviews for Standard Edition

  1. Dan Scott

    Jane Warr:

    Best business book= Why They Buy! Thank you Cheri for this incredible information! It is both simple and straight forward, and a game-changer with how it helps both personal and professional relationships. Breaking thing down into personality types has helped me connect more deeply with some important relationships in my personal life by highlighting their values to me in a way no one else has. In business, it opened my eyes to which groups I was selling the least to and why. Now I can language things differently to those I haven’t connected with as well, know I am serving them better, and feel great rewarding myself for doing so. Genius!

  2. Dan Scott

    Jamie Adam:

    A must read for anyone who believes that strong relationships are the key to success. This is the next big book in business. It it brilliantly simple in concept but challenges the way you think about communications and sales. We are all in sales and this is a must read for every person on the planet.

  3. Dan Scott

    One World. One Language:

    I love this book! Why They Buy is Revolutionary. I’d never been interested in sales until meeting Cheri Tree. I had a judgement on the industry and often felt lied to and taken advantage of. Learning Cheri’s methodology and cracking my personality code was a HUGE shift for me! In under 90 seconds (literally) I was able to put together a missing piece about myself that I’d always felt was missing. My personal and professional relationships became stronger and my perception of people changed. I gained a profound understanding of what it means to be a transparent, conscious and authentic communicator. Why They Buy is refreshing and Cheri Tree has created a lifestyle tool that I will be using for the rest of my life. I feel that everyone would benefit from reading this book! It’s a scientific reminder that we truly are One World, One Language…

  4. Dan Scott

    Maxine Fredericks:

    I am a Liscensed Certified B.A.N.K. Trainer. Within 5 minutes of hearing Cheri Tree present B.A.N.K. a year ago, I knew that I would become a trainer and commit for life to practice the principles of the system. Sometimes it just takes a simple practical explanation of life to help you understand some of the conplicated spiritual life concepts. In that first session, Immediately. I was able to see how B.A.N.K. impacted me at a very deep spiritual level and I have never been the same. “Why They Buy” is an extension of the story in written word. The book had the same effect on my as sitting in the room that first day hearing Cheri explain B.A.N.K. I picked it up and didnt put it down until I had read every word. Reconfirming for me that “Why They Buy” is a guide for life and living in peace with all mankind.

  5. Dan Scott


    Best sales guidance I’ve ever heard. This is an incredible book for the new or experienced salesperson. If you have left sales training feeling like you left your soul behind, you really need to hear Cheri’s stories and her sales approach.

  6. Dan Scott

    Angela Beczon:

    Excellent Book! Highly recommend! This book goes beyond the usual personality testing. It teaches you how to improve your personal and professional relationships. From a sales perspective I have learned to “talk” to prospects with personality types different from my own. I am looking forward to applying my new knowledge to my sales presentations. 😊

  7. Dan Scott

    Garth Farrant:

    Cheri helped me grow my business to levels never experienced before not only in income but also in understanding both my staff and customers using the BANK methodology. Why They Buy is a must read for anyone wanting to see massive growth in these areas.

  8. Dan Scott

    Cleve DeSouza:

    Supercharge your sales in 90 seconds! Knowing why your prospects buy can increase your sales up to 300% in less than 90 seconds. Holding this book in your hand feels like a billion dollars and the lessons in there are amazing. If you can imagine unlocking the secret code to make the right presentation 100% of the time to your prospects, then you will rest assured you have the advantage over your competitor to getting YES’ instead of NO. This is a must buy!

  9. Dan Scott

    Aviva Publishing (2017)
    ISBN: 978-1-944335-68-7

    New Book Reveals World’s Greatest Sales Secret
    In Why They Buy: Cracking the Personality Code to Achieve Record Sales and Real Wealth, entrepreneur Cheri Tree reveals her game-changing system that will help any salesperson connect with his or her prospects in a way that will seal the deal and create win-win situations for everyone.
    Being in sales is one of the toughest jobs out there, but the truth is that we are all in sales. If we’re not trying to sell a product to our customers, we’re trying to sell our kids on eating their vegetables or our employer on giving us a raise. Every day, we are faced with situations where we need to “sell” (promote our agenda or viewpoint), and we can achieve more success in all these sales situations when we learn the personality code of the person we’re trying to sell to. How do we do that? By using Cheri Tree’s B.A.N.K. system that she outlines in simple and practical detail in this book.
    Rest assured, B.A.N.K. is not a system to manipulate people into buying something they don’t want. It’s a system to help you learn how to connect with people using the language they want to hear. As Cheri points out in the book, 66 percent of customers are turned off by presentations given by salespeople. That’s because the salesperson is not speaking in a language the customer wants to hear or really understands. As Cheri reveals, people have different personalities, so if you want to sell to someone, you have to understand that person’s personality type. B.A.N.K. is an acronym for the four personality types, and since there’s four of them, if you don’t know the person’s personality type, you only have a 1 in 4 chance of making the right sales pitch. However, as research indicates, 82 percent of people want to buy from their matching personality type. That means that if the salesperson doesn’t match their personality type, the salesperson will likely lose the sale. B.A.N.K. helps the salesperson identity the customer’s personality type in less than ninety seconds so he or she can morph the customer’s type and then have an excellent chance of closing the sale!
    To explain all four of the personality types here would be to give away too much information—better you read about them in the book. In fact, you can take a quiz to determine your own personality type. I will just say that Cheri walks readers step-by-step through the mindset behind why B.A.N.K. works better than any other sales program. Then she goes into detail in her description of each of the four personality types so you will understand the types’ likes, dislikes, and idiosyncrasies and can tailor your sales presentation and all communications accordingly. Once you do this, your prospects will be more receptive to your message and you’ll improve your sales and relationships.
    Yes, B.A.N.K. really works! In fact, Cheri is living proof of it. She is very honest throughout the book about the struggles she went through in sales before she discovered this system. She states:
    “I started off at the bottom…the very bottom! My dream of being a successful entrepreneur got crushed when I realized that I sucked at sales. I was so terrible that during my entire first year in sales as a commission-only financial advisor, I only earned $700! I was the worst salesperson on the team!”
    Cheri goes on to describe how she spent years trying to figure out what she was doing wrong until she discovered the B.A.N.K. system. Then, she tells us, “Using the B.A.N.K. code, I took my income in a single year from $72,000 to over $500,000—a 695 percent increase. Within three years, my annual income surpassed one million dollars—and the rest, they say, is history.”
    But there’s a lot more to B.A.N.K. than just sales and making money. Not that money isn’t important—money, as Cheri points out, does bring happiness because it makes life easier for people; it allows them to fulfill their dreams, have security, and take care of their loved ones. But more importantly, B.A.N.K. can help us improve our relationships with everyone from our loved ones to our customers and strangers. Cheri states:
    “You want to know what Cheri Tree is really about? I’m about changing lives. I don’t care at all about the money, but I know that helping you make more money can change your life. Money can help you achieve your real dreams. Sure, people have told me, ‘Money doesn’t buy you happiness.’ But when they say that, I usually reply, ‘Well, I recommend you try making at least a million dollars in one year and then reevaluate that saying!’ That’s another silly myth, right? Money definitely can buy you a lot of happiness, but money isn’t everything.”
    Most of Why They Buy is dedicated to the power of B.A.N.K. to help people in sales, but Cheri also offers examples of how learning each other’s B.A.N.K. codes has helped family members learn to communicate better; it’s even helped people connect with people who are suicidal to save their lives. It could actually bring world peace as world leaders learn how to communicate with each other using this system. That world peace dream isn’t even all that far-fetched considering that Cheri Tree has already introduced B.A.N.K. to thousands of people and it’s made its way into more than forty countries. With that kind of success record—and growing—I can guarantee it’s a system worth looking into.
    I rarely get as excited about reading a book as I did while reading Why They Buy. It’s made me better understand myself—I’m a K with B as my second personality code. It’s made me also understand better some of my loved ones whom I have difficulty communicating with. It’s a practical, easy-to-use system that can definitely make a difference in your sales and your life. Try it out. You have nothing to lose and everything to gain.

Only logged in customers who have purchased this product may leave a review.