The Collection

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The Collection

$620.00 $199.95

(8 customer reviews)


Discover What Triggers the YES and Tripwires the NO in the Sales Process

“Why your prospects buy” is infinitely more important than “how you sell.” Companies spend millions of dollars annually teaching their people how to sell instead of investing in the only question that ever matters to the bottom line: “WHY DO THEY BUY?” In this revolutionary book, that question is finally answered definitively.

Receive all 4 unique cover theme colors!

  • Black (Limited Edition)
  • Blue (Blueprint)
  • Red (Action)
  • Yellow (Nurturing)
  • Green (Knowledge)

Packages Includes:

  • All five Color Themed Book Covers
  • Five Sets of BANK Cards ($500 Value)
  • A TOTAL VALUE OF OVER $620.00!
  • Autographed Sticker From Cheri Tree
SKU: 000-000-08 Category:


Features of Why They Buy include:

Sales Secrets Uncovered

Learn four key secrets that hold you back from sales success– and solutions to get more YES’s without more NO’s!

Communication Improved

When you and your prospect use the same language, you quickly connect on a deeper level, so messages get through.

Bigger Sales Closed

Increase sales by up to 300% when you know the script to close all personality types, not just your own.

Buying Behavior Revealed

Know exactly what triggers close the sale and which tripwires lose the sale forever– so your income skyrockets!

Sale Cycles Shortened

Get faster results when you directly address your prospect’s most important concerns and leave the “blah blah blah” behind.

Personality Reverse-Engineered

Discover hidden truths about your prospect, not yourself, with a 90-second typing method that turns traditional systems upside down.

Don’t miss your chance to get an extra deck of personality cards and start cracking codes today. LIMITED TIME OFFER! Act fast while supplies last.

$100.00 $20.00Add to cart

Additional information

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8 reviews for The Collection

  1. Dan Scott


    Never had more WOW and Aha moments reading a book. For many years I have been knowing that all the sales education I learned around “How to sell” was only part of the equation. After read this book there is no longer any doubt that “How to sell” is complementary. The foundation is “Why they buy”. Its magical to read and get Aha-moments on more or less every page in the book. Cheri Tree have written this in a very simple to understand english, which for us not native english speaking persons a good thing. Will recommend this book to every salesperson that would like to break some records from the past. Read this book as soon as possible and you will increase your sales numbers.

  2. Dan Scott

    Gabriella de Leeuw:
    A must read for everybody who is in sales or a relationship. Cheri Tree is mastering in this book her favorite subject : sales. It’s anything but a common book about sales. It’s a unique and innovative book about our and your prospects buying Behaviour. By reading this book you will definitely improve your sales, communication and relationships. A total game changer for me.

  3. Dan Scott

    Goh Chong Tong:

    Because from this book and Cheri, I learnt the Secret, the Science and the System that no one can teach me in a simpler way the complicated ” Art” of Salesmanship can be taught. It’s really a genius methodology, to help me connect and communicate with each of my prospect in all aspects of my life. Thank you Cheri for your generous sharing. I strongly recommend this book.

  4. Dan Scott

    Jane Johnston:

    Why They Buy is an insightful book. Cheri’s book is a must read for anyone in Sales – no matter what the industry! It’s very insightful and made me realise that my own buying code is affecting how I sell, whereas I should be speaking to my clients in their codes – to make them more comfortable and informed in a way that works for them!

  5. Dan Scott

    Wow! What more needs to be said:

    Amazing book, life changing. Everyone needs to read this. Start communicating better on a daily basis, increase sales and have a better way of life.

  6. Dan Scott

    One World, One Language:

    In 6 short mos. this book, Cheri Tree, and B.A.N.K. has changed my life. And I’m just getting started! The tools are priceless! A must read for EVERYONE!

  7. Dan Scott

    Tyler Tichelaar:

    In Why They Buy: Cracking the Personality Code to Achieve Record Sales and Real Wealth, entrepreneur Cheri Tree reveals her game-changing system that will help any salesperson connect with his or her prospects in a way that will seal the deal and create win-win situations for everyone.

    Being in sales is one of the toughest jobs out there, but the truth is that we are all in sales. If we’re not trying to sell a product to our customers, we’re trying to sell our kids on eating their vegetables or our employer on giving us a raise. Every day, we are faced with situations where we need to “sell” (promote our agenda or viewpoint), and we can achieve more success in all these sales situations when we learn the personality code of the person we’re trying to sell to. How do we do that? By using Cheri Tree’s B.A.N.K. system that she outlines in simple and practical detail in this book.

    Rest assured, B.A.N.K. is not a system to manipulate people into buying something they don’t want. It’s a system to help you learn how to connect with people using the language they want to hear. As Cheri points out in the book, 66 percent of customers are turned off by presentations given by salespeople. That’s because the salesperson is not speaking in a language the customer wants to hear or really understands. As Cheri reveals, people have different personalities, so if you want to sell to someone, you have to understand that person’s personality type. B.A.N.K. is an acronym for the four personality types, and since there’s four of them, if you don’t know the person’s personality type, you only have a 1 in 4 chance of making the right sales pitch.

    However, as research indicates, 82 percent of people want to buy from their matching personality type. That means that if the salesperson doesn’t match their personality type, the salesperson will likely lose the sale. B.A.N.K. helps the salesperson identity the customer’s personality type in less than ninety seconds so he or she can morph the customer’s type and then have an excellent chance of closing the sale!

    To explain all four of the personality types here would be to give away too much information—better you read about them in the book. In fact, you can take a quiz to determine your own personality type. I will just say that Cheri walks readers step-by-step through the mindset behind why B.A.N.K. works better than any other sales program. Then she goes into detail in her description of each of the four personality types so you will understand the types’ likes, dislikes, and idiosyncrasies and can tailor your sales presentation and all communications accordingly. Once you do this, your prospects will be more receptive to your message and you’ll improve your sales and relationships.

    Yes, B.A.N.K. really works! In fact, Cheri is living proof of it. She is very honest throughout the book about the struggles she went through in sales before she discovered this system. She states:

    “I started off at the bottom…the very bottom! My dream of being a successful entrepreneur got crushed when I realized that I sucked at sales. I was so terrible that during my entire first year in sales as a commission-only financial advisor, I only earned $700! I was the worst salesperson on the team!”

    Cheri goes on to describe how she spent years trying to figure out what she was doing wrong until she discovered the B.A.N.K. system. Then, she tells us, “Using the B.A.N.K. code, I took my income in a single year from $72,000 to over $500,000—a 695 percent increase. Within three years, my annual income surpassed one million dollars—and the rest, they say, is history.”

    But there’s a lot more to B.A.N.K. than just sales and making money. Not that money isn’t important—money, as Cheri points out, does bring happiness because it makes life easier for people; it allows them to fulfill their dreams, have security, and take care of their loved ones. But more importantly, B.A.N.K. can help us improve our relationships with everyone from our loved ones to our customers and strangers. Cheri states:

    “You want to know what Cheri Tree is really about? I’m about changing lives. I don’t care at all about the money, but I know that helping you make more money can change your life. Money can help you achieve your real dreams. Sure, people have told me, ‘Money doesn’t buy you happiness.’ But when they say that, I usually reply, ‘Well, I recommend you try making at least a million dollars in one year and then reevaluate that saying!’ That’s another silly myth, right? Money definitely can buy you a lot of happiness, but money isn’t everything.”

    Most of Why They Buy is dedicated to the power of B.A.N.K. to help people in sales, but Cheri also offers examples of how learning each other’s B.A.N.K. codes has helped family members learn to communicate better; it’s even helped people connect with people who are suicidal to save their lives. It could actually bring world peace as world leaders learn how to communicate with each other using this system. That world peace dream isn’t even all that far-fetched considering that Cheri Tree has already introduced B.A.N.K. to thousands of people and it’s made its way into more than forty countries. With that kind of success record—and growing—I can guarantee it’s a system worth looking into.

    I rarely get as excited about reading a book as I did while reading Why They Buy. It’s made me better understand myself—I’m a K with B as my second personality code. It’s made me also understand better some of my loved ones whom I have difficulty communicating with. It’s a practical, easy-to-use system that can definitely make a difference in your sales and your life. Try it out. You have nothing to lose and everything to gain.

  8. Dan Scott

    Stephanie Bonte-Lebair:

    This book is a game changer for anyone looking to improve their communication and sales ability. Cheri gives a step-by-step process for how to communicate, negotiate and close more sales based on the value system of the person in front of you. Instead of delivering the same script over and over until you get a yes, this book shows you how to change the script in seconds and speak the language of your prospect. You learn how to be more authentic and help people understand who you are and what you do at a completely different level. There isn’t a single book out there that helps connect personality and values directly to the buying decision. Cheri has created a powerful and revolutionary methodology that is going to change the world one conversation at a time.

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