The Collection

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The Collection


(8 customer reviews)


Discover What Triggers the YES and Tripwires the NO in the Sales Process

“Why your prospects buy” is infinitely more important than “how you sell.” Companies spend millions of dollars annually teaching their people how to sell instead of investing in the only question that ever matters to the bottom line: “WHY DO THEY BUY?” In this revolutionary book, that question is finally answered definitively.

Receive all 4 unique cover theme colors!

  • Black (Limited Edition)
  • Blue (Blueprint)
  • Red (Action)
  • Yellow (Nurturing)
  • Green (Knowledge)

Packages Includes:

  • All five Color Themed Book Covers
  • Five Sets of BANK Cards ($500 Value)
  • A TOTAL VALUE OF OVER $620.00!
  • Autographed Sticker From Cheri Tree
SKU: 000-000-08 Category:


Features of Why They Buy include:

Sales Secrets Uncovered

Learn four key secrets that hold you back from sales success– and solutions to get more YES’s without more NO’s!

Communication Improved

When you and your prospect use the same language, you quickly connect on a deeper level, so messages get through.

Bigger Sales Closed

Increase sales by up to 300% when you know the script to close all personality types, not just your own.

Buying Behavior Revealed

Know exactly what triggers close the sale and which tripwires lose the sale forever– so your income skyrockets!

Sale Cycles Shortened

Get faster results when you directly address your prospect’s most important concerns and leave the “blah blah blah” behind.

Personality Reverse-Engineered

Discover hidden truths about your prospect, not yourself, with a 90-second typing method that turns traditional systems upside down.

Don’t miss your chance to get an extra deck of personality cards and start cracking codes today. LIMITED TIME OFFER! Act fast while supplies last.

$20.00Add to cart

Additional information

Select Cover Color

Blue, Red, Yellow, Green

8 reviews for The Collection

  1. Dan Scott


    Never had more WOW and Aha moments reading a book. For many years I have been knowing that all the sales education I learned around “How to sell” was only part of the equation. After read this book there is no longer any doubt that “How to sell” is complementary. The foundation is “Why they buy”. Its magical to read and get Aha-moments on more or less every page in the book. Cheri Tree have written this in a very simple to understand english, which for us not native english speaking persons a good thing. Will recommend this book to every salesperson that would like to break some records from the past. Read this book as soon as possible and you will increase your sales numbers.

  2. Dan Scott

    Gabriella de Leeuw:
    A must read for everybody who is in sales or a relationship. Cheri Tree is mastering in this book her favorite subject : sales. It’s anything but a common book about sales. It’s a unique and innovative book about our and your prospects buying Behaviour. By reading this book you will definitely improve your sales, communication and relationships. A total game changer for me.

  3. Dan Scott

    Goh Chong Tong:

    Because from this book and Cheri, I learnt the Secret, the Science and the System that no one can teach me in a simpler way the complicated ” Art” of Salesmanship can be taught. It’s really a genius methodology, to help me connect and communicate with each of my prospect in all aspects of my life. Thank you Cheri for your generous sharing. I strongly recommend this book.

  4. Dan Scott

    Jane Johnston:

    Why They Buy is an insightful book. Cheri’s book is a must read for anyone in Sales – no matter what the industry! It’s very insightful and made me realise that my own buying code is affecting how I sell, whereas I should be speaking to my clients in their codes – to make them more comfortable and informed in a way that works for them!

  5. Dan Scott

    Wow! What more needs to be said:

    Amazing book, life changing. Everyone needs to read this. Start communicating better on a daily basis, increase sales and have a better way of life.